Answer 7 quick questions about your account and get a personalised segment plan - exactly what to create, and in what order.
Step 1 of 714%
Step 1 of 7
How long have you been sending emails in Klaviyo?
This tells us how much data we have to work with.
Step 2 of 7
How large is your Klaviyo list?
Total profiles in your account - not just active subscribers.
Step 3 of 7
How are your campaign numbers looking?
Check your Klaviyo campaign reports for a recent send. A rough estimate is fine. Note: open rates are inflated by Apple Mail Privacy Protection - click rate is the more reliable signal of real engagement.
Average open rate2026 ecommerce average: 18 to 25% for campaigns (Klaviyo, 183,000+ brands).
Average click rate2026 ecommerce average: 1.5 to 1.7% for campaigns. 2.5 to 4.5% is strong. Click rate is the more reliable engagement signal as it is not affected by Apple Mail Privacy Protection.
Step 4 of 7
What do your negative engagement metrics look like?
These are the numbers that affect your sender reputation most directly. Check your Klaviyo campaign reports - or select "Not sure" if you haven't looked yet.
Spam complaint rateShould stay below 0.08%. Google begins reputation damage at this point, and a rate above 0.3% results in emails being blocked outright by Gmail, Yahoo, and Outlook.
Unsubscribe rate (per campaign)Should stay below 0.2%. Above 0.3% consistently signals a segmentation or content relevance problem.
Bounce rate (per campaign)Should stay below 0.5% per send. A rising bounce rate usually signals list hygiene issues. Hard bounces are suppressed automatically by Klaviyo - soft bounces are suppressed after 7 consecutive failures.
Step 5 of 7
Do you have purchase history data in Klaviyo?
This means your store is synced and Klaviyo can see what people have bought and how much they have spent.
Step 6 of 7
What is your average order value?
This helps calibrate the spend threshold for your VIP segment.
Step 7 of 7
What is your main goal right now?
This helps prioritise the right segments for where you are at.
Your Segmentation Plan
Personalised based on your answers - built on 2026 Klaviyo best practice.